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标题: CPA117-崩溃！！！ [打印本页]

作者: orioleの马甲 时间: 2010-10-10 21:58
标题: CPA117-崩溃！！！

周末看了收到的case study又瞄了一眼上学期同学给的 37页的 notes 分析的那个详细阿

我突然很崩溃很想撤！！！！

[ 本帖最后由 orioleの马甲于 2010-10-20 23:25 编辑 ]

作者: viviankimura 时间: 2010-10-10 22:44
这次case为什么有2个？ 2个有啥联系吗？

作者: summer2205 时间: 2010-10-10 22:44
不要怕，我刚看case，也是毫无头绪。

有时间大家一起研究一下，看看是不是可以集思广义，理出一个思路来。

作者: summer2205 时间: 2010-10-10 22:45
我估计两个case是为了扩展一下出题范围。至少现在没看出有啥联系。

作者: viviankimura 时间: 2010-10-10 22:48
这样是不是代表2个case都要从头到尾分析一边？这样话比上学期要多出很多事情...而且考试的时候是不是还要发extended case的？

作者: orioleの马甲 时间: 2010-10-10 22:49
标题: 回复 3# 的帖子
是不是两个案例都要分析 market position, external environment ,interenal vironment, 之类的

不知道从哪里入手好

作者: viviankimura 时间: 2010-10-10 22:51

原帖由 orioleの马甲 于 2010-10-10 23:49 发表
是不是两个案例都要分析 market position, external environment ,interenal vironment, 之类的

不知道从哪里入手好

如果2个case都要分析一边，那我就去撞墙...

作者: orioleの马甲 时间: 2010-10-10 22:56
标题: 回复 7# 的帖子

撞完了回来还是要继续分析的，还带着很多小星星

作者: orioleの马甲 时间: 2010-10-10 23:01

整点，洗洗睡了明天继续

作者: summer2205 时间: 2010-10-10 23:09

原帖由 orioleの马甲 于 2010-10-10 23:49 发表
是不是两个案例都要分析 market position, external environment ,interenal vironment, 之类的

不知道从哪里入手好

我觉得---是的，都要分析。烦吧？呵呵。

作者: Foreveryou 时间: 2010-10-11 07:55
Blue Sky man cover

Module 3 & Module 6

作者: huyou 时间: 2010-10-11 09:06
我也收到ｃａｓｅ了
看了一遍，没有头绪
不知道该怎么按照那个提纲来分析

作者: tracychen_2000 时间: 2010-10-11 09:35
我也是。那个书本也让我特别的崩溃。最烦这类市场学，管理学之类的东西了。

作者: MARCHBABY 时间: 2010-10-11 11:32
Could someone please please please upload two cases? i have not yet received them, nerverous....
Thanks a lot :)

作者: simonhuang 时间: 2010-10-11 11:55
布市的同学更可怜，case还没到呢。又少了2天看了。嗨！

作者: teddymu 时间: 2010-10-11 12:05
请问楼主能不能把Notes也发给我一份阿? koalawoo@hotmail.com

作者: huyou 时间: 2010-10-11 12:26
多２天看了没啥用，不懂分析阿

作者: seung 时间: 2010-10-11 13:13
大家好, 請問一下巧克力工廠那個case有真實名字嗎? 在網上找到這個 http://www.cpaaustralia.com.au/c ... 2010-april-sky.html
請問各位收到的, 就是這一篇嗎?

作者: huyou 时间: 2010-10-11 13:16

原帖由 seung 于 2010-10-11 14:13 发表
大家好, 請問一下巧克力工廠那個case有真實名字嗎? 在網上找到這個 http://www.cpaaustralia.com.au/c ... 2010-april-sky.html
請問各位收到的, 就是這一篇嗎?

打不开你的连接

作者: seung 时间: 2010-10-11 13:26
對不起...這個行嗎? http://www.cpaaustralia.com.au/c ... 2010-april-sky.html

作者: huyou 时间: 2010-10-11 13:55

原帖由 seung 于 2010-10-11 14:26 发表
對不起...這個行嗎? http://www.cpaaustralia.com.au/c ... 2010-april-sky.html

part of it

作者: seung 时间: 2010-10-11 14:32
謝過 huyou,老是未收到讓人不是味兒

。我知道急也急不來....

原帖由 huyou 于 2010-10-11 14:55 发表

part of it

作者: 龙兔猪 时间: 2010-10-11 15:01
大家所说的case study是否就是cpa my learning 上的Concepts and case analysis Chasseur Chickens Pty Ltd ？而pre seen case 则是另外一本白皮书呢？

作者: chengzhuang 时间: 2010-10-11 15:10
大家能把想到的可能的题目放在这里分享吗? 看到两个CASE也是一头雾水.

我觉得第一个CASE 是要考TEMPLES 和SWOT,因为没有提到任何"ISSUES AFFECT FUTURE INDUSTRY GROWTH",所以内容应该不多. 而且没有讲太多LEADERSHIP的东西.

第二个应该和WORKSHOP 的CASE差不多吧, 打算按WORKSHOP 的SUGGESTED ANSWER准备.

个人理解而已,希望大家都来分享自己的看法.

作者: orioleの马甲 时间: 2010-10-11 17:13
大致列了个表格是不是这个方向去分析？？？

作者: seung 时间: 2010-10-11 17:22
我也同意,我猜可能是因為Jetstar的case特別是關於SWOT在課文中有提及到。所以需要多一個case來應付。

原帖由 chengzhuang 于 2010-10-11 16:10 发表
大家能把想到的可能的题目放在这里分享吗? 看到两个CASE也是一头雾水.

我觉得第一个CASE 是要考TEMPLES 和SWOT,因为没有提到任何"ISSUES AFFECT FUTURE INDUSTRY GROWTH",所以内容应该不多. 而且没有讲太多LEADERS ...

作者: chengzhuang 时间: 2010-10-11 17:30
标题: 回复 25# 的帖子
CASE 1肯定不用那么多分析的,因为资料不够,特别是你提的那些"ISSUES AFFECT FUTURE INDUSTRY GROWTH",文中根本没有提及. 同意26楼的说法.

CASE 2可能需要象你说的这样回答.因为内容比较多.

作者: jennyhao 时间: 2010-10-11 17:32
大家集思广益，我会把整理的notes发上来讨论。

作者: viviankimura 时间: 2010-10-11 17:33
标题: 回复 27# 的帖子
如果case 1不用模式来分析的话，那朝哪个方向分析？还是只要swot分析一下就好了？

作者: orioleの马甲 时间: 2010-10-11 17:59

原帖由 chengzhuang 于 2010-10-11 18:30 发表
CASE 1肯定不用那么多分析的,因为资料不够,特别是你提的那些"ISSUES AFFECT FUTURE INDUSTRY GROWTH",文中根本没有提及. 同意26楼的说法.

CASE 2可能需要象你说的这样回答.因为内容比较多. ...

恩我是在想怎么找不到那些相关的信息呢

作者: orioleの马甲 时间: 2010-10-11 18:01
我觉得自己书还没看透所以看case没感觉可是有前辈说不用啃书本要仔细看Case

我很迷茫

作者: orioleの马甲 时间: 2010-10-11 18:04

原帖由 jennyhao 于 2010-10-11 18:32 发表
大家集思广益，我会把整理的notes发上来讨论。

作者: flora885 时间: 2010-10-11 18:30

原帖由 orioleの马甲 于 2010-10-11 19:01 发表
我觉得自己书还没看透所以看case没感觉可是有前辈说不用啃书本要仔细看Case

我很迷茫

我刚开始看书，今天才收到pre-seen paper.
case一定要看得，尤其是最大的那个。
周末开始总结答案，大家互相提问回答

同志们加油！~

作者: orioleの马甲 时间: 2010-10-11 18:32
有一种恐惧来自于提不出问题不知道有人又同感瓦

作者: sunnyocean 时间: 2010-10-11 18:55
准备从第二个case开始分析，但是case没有相关的growth的表格，不像study guide 里的case，感觉比较困惑

作者: orioleの马甲 时间: 2010-10-11 19:22

原帖由 sunnyocean 于 2010-10-11 19:55 发表
准备从第二个case开始分析，但是case没有相关的growth的表格，不像study guide 里的case，感觉比较困惑

或许考试时候给出的 additional infor 会跟这个相关

作者: seung 时间: 2010-10-11 19:23
正在嘗試整理一下關於 Jetstar case 的資料...

INTHEBLACK Blue sky man By Jackie Blondell

Airlines have had a tough decade.
- September 11 attack in 2001
- SARS outbreak in 2003
- soaring fuel prices in 2004
- the global financial crisis exploded in 2008
= with the number of premium air passengers falling by 25 % as a result.

=>budget airlines is a light at the end of the tunnel

Known in the aviation industry
low-cost carriers, no-frills approach has seen them thrive
while older style, full-service airlines have taken some heavy blows.
- Japan Airlines, Asia’s oldest full service airline, declared bankruptcy.
- Tiger Airlines announced its initial public offering
- Australia’s Jetstar and Malaysia-based AirAsia announced the first alliance between

two low-cost carriers

Jetstar
- the successful offshoot of Qantas
- record growth since its launch in 2004.
- CEO Bruce Buchanan predicted that passenger revenue will increase from around A$2.3

previous year to A$2.6 billion in the 12 mths to 30/6/2010

AirAsia
- voted best low-cost airline in the world in last year's prestigious Skytrax awards
– dominates in the South-East Asian market.

Jetstar and AirAsia
- two largest low-cost airlines (in revenue terms) in the Asia Pacific.
- Together they earned nearly A$3 billion in 2009.
- Analysts have called the alliance a 'killer proposition',
1. hundreds of millions of dollars will be saved through the joint purchase of

aircraft
2. the sharing of ground operations and aircraft parts.
- CEO Bruce Buchanan says:
1. Jetstar is the number one in terms of revenue and RPKs [revenue passenger kilometres]
2. AirAsia’s the number one in terms of passengers.
3. Our long-haul network’s a lot bigger. But we are both very profitable and growing much faster than the competition.

Other examples
Having two budget carriers dominating a market is nothing new:
- Ryanair and Flybe dominate Europe
- Southwest and JetBlue are the major players in North America.

Buchanan says:
- predicts "Asia as deregulating and see a strong opportunity there"
- "just like when North America and Europe deregulated,
  similar sort of explosion in services and opportunity in South-East Asia
Signs that Asia market is starting to open up. "
e.g. Recently the lucrative Kuala Lumpur to Singapore route was liberated after decades of protectionism.
- Cost is a key dynamic in the relationship
- “The virtuous circle for our business is:
  lower costs lead to lower fares ->
  generates more passengers travelling->
  leads to lower costs."
- If you can provide something in that business model that actually provides a step-change, you can provide a step-change in growth as well.”

Professor Murali Chandrashekaran says:
from the Australian School of Business researches the airline industry, most recently concentrating on customer satisfaction in the US market.
1. [Jetstar/AirAsia] alliance is going to make a meaningful difference.
- The Asian market is really growing compared with the stagnant markets in North

America and Europe
2. The alliance can make big cost savings
- by sharing the ground staff and operations. The way for low-cost carriers to save

costs is to get the plane in and out of the gate as fast as possible.
.
.
.

作者: yantony 时间: 2010-10-11 19:46
Questions for case 1
1. Primary purpose of this strategic alliance
2. Would this alliance would improve Jetstar' competitive position
3. Using Ansoff' product/market matrix, classify the alliance into to the appropriate quadrant.
4. Using Rumelt's criteria for evaluating and make an assessment of this strategic alliance.
仅供参考讨论

作者: isis522 时间: 2010-10-11 20:49
标题: 今天刚收到
听朋友说2009年第一学期的也是考了巧克力这个case，考过的前辈们，不知可否上传一些note。

作者: summer2205 时间: 2010-10-11 20:51

原帖由 MARCHBABY 于 2010-10-11 12:32 发表
Could someone please please please upload two cases? i have not yet received them, nerverous....
Thanks a lot :)

从明天开始，网上的my online learning里就会贴出来，如果你还是没有，我会传一份给你。

作者: 墨尔本的月亮 时间: 2010-10-11 21:23

原帖由 orioleの马甲 于 2010-10-11 20:22 发表

或许考试时候给出的 additional infor 会跟这个相关

我也觉得. 这门课好难啊, 我考CPA从来没有这么痛苦过

作者: seung 时间: 2010-10-11 21:27
對...感覺沒什把握。

作者: orioleの马甲 时间: 2010-10-11 21:33
感觉没什么感觉

一直看到前辈们说要回答问题，可是问题是什么呢

救命啊

作者: 面纱 时间: 2010-10-11 21:35
标题: 回复 38# 的帖子
和我的想法一样啊，握手握手！！

作者: orioleの马甲 时间: 2010-10-11 21:39
标题: 回复 44# 的帖子
要用到什么model么？？？

我试图套TEMPLES 套不上啊

作者: seung 时间: 2010-10-11 21:44
終於收到了。現在才知道Jetstar/AirAsia的篇幅是那麼的少。

作者: Caroline_Candy 时间: 2010-10-11 21:45
刚刚在study guide上找到一些跟case相关的东东，不知道有用没，大家看一下哈
1. Module 2,Page 54, Figure 2.15 Eight forces for the global airline industry
2. Module2, Example 2.7 (page 59)& 2.9(page 67), 好像第二个case就是从这里面出的
3. Module 3, page 54, Question 3.14, 是关于Jetstar SWOT analysis

看的很是郁闷啊

作者: orioleの马甲 时间: 2010-10-11 21:46

原帖由 yantony 于 2010-10-11 20:46 发表
Questions for case 1
1. Primary purpose of this strategic alliance
2. Would this alliance would improve Jetstar' competitive position
3. Using Ansoff' product/market matrix, classify the alliance into ...

是不是要用到P 4.50的内容分析advantage and disadvantage

作者: viviankimura 时间: 2010-10-11 22:38
另外我认为要用p3.24的那个example 3.9 是讲virgin blue的low cost airline.让你确认企业用的是哪种generic strategy.

作者: orioleの马甲 时间: 2010-10-11 22:42
16到选择题根case 有关系么

作者: 面纱 时间: 2010-10-11 23:25
标题: 回复 45# 的帖子
case1 涉及的model or topic

1. 5 Qs approach to analyse the business strategy

2.Ansoff product/market matrix-market penetration to get economics of scale, cost saving

3.Porter's generic strategies-low cost

4.Rumelt's criteria for evaluating strategy
-internal consistency; external consistency;feasible;competitive advantage

5. mode of entry-strategic alliance

以上每一个, 好像case 1 里都能找到答案也。。。。

还有其它角度吗？欢迎补充 :)

作者: seung 时间: 2010-10-11 23:41
我想到有

Strategic groups in aviation industry
- Full-service airlines
- Low-cost airlines

Key basis for competition

作者: jennyhao 时间: 2010-10-12 01:19

原帖由 orioleの马甲 于 2010-10-11 22:42 发表
16到选择题根case 有关系么

16道选择题都是关于pre-seen case的。

绿色的资料有提到。

作者: seung 时间: 2010-10-12 04:42
整理好了。我想這會比較容易將有用的point分到各問題當中，然後再想答案。而且這樣沒那麼容易遺漏。

大家看看有沒有幫助。

另外 pre-seen information 只是節錄了Intheblack 那篇 passage 其中一段...不知那些篇幅有沒有用的呢?

Blue sky man

Airlines have had a tough decade.
- September 11 attack in 2001
- SARS outbreak in 2003
- soaring fuel prices in 2004
- the global financial crisis exploded in 2008
= with the number of premium air passengers falling by 25 % as a result.

=>budget airlines is a light at the end of the tunnel

Known in the aviation industry
low-cost carriers, no-frills approach has seen them thrive
while older style, full-service airlines have taken some heavy blows.
- Japan Airlines, Asia’s oldest full service airline, declared bankruptcy.
- Tiger Airlines announced its initial public offering
- Australia’s Jetstar and Malaysia-based AirAsia announced the first alliance between two low-cost carriers

Jetstar
- the successful offshoot of Qantas
- record growth since its launch in 2004.
- CEO Bruce Buchanan predicted that passenger revenue will increase from around A$2.3 previous year to A$2.6 billion in the 12 mths to 30/6/2010

AirAsia
- voted best low-cost airline in the world in last year's prestigious Skytrax awards
– dominates in the South-East Asian market.

Jetstar and AirAsia
- two largest low-cost airlines (in revenue terms) in the Asia Pacific.
- Together they earned nearly A$3 billion in 2009.
- Analysts have called the alliance a 'killer proposition',
1. hundreds of millions of dollars will be saved through the joint purchase of aircraft
2. the sharing of ground operations and aircraft parts.
- CEO Bruce Buchanan says:
1. Jetstar is the number one in terms of revenue and RPKs [revenue passenger kilometres]
2. AirAsia’s the number one in terms of passengers.
3. Our long-haul network’s a lot bigger. But we are both very profitable and growing much faster than the competition.

Other examples
Having two budget carriers dominating a market is nothing new:
- Ryanair and Flybe dominate Europe
- Southwest and JetBlue are the major players in North America.

Buchanan says:
- predicts "Asia as deregulating and see a strong opportunity there"
- "just like when North America and Europe deregulated, similar sort of explosion in services and opportunity in South-East Asia Signs that Asia market is starting to open up. "
e.g. Recently the lucrative Kuala Lumpur to Singapore route was liberated after decades of protectionism.
- Cost is a key dynamic in the relationship
- “The virtuous circle for our business is:
  lower costs lead to lower fares ->
  generates more passengers travelling->
  leads to lower costs."
- "If you can provide something in that business model that actually provides a step-change, you can provide a step-change in growth as well.”

Professor Murali Chandrashekaran says:
1. Full-service airlines
from the Australian School of Business researches the airline industry, most recently concentrating on customer satisfaction in the US market.
2. Alliance is going to make a meaningful difference.
- The Asian market is really grow ing compared with the stagnant markets in North America and Europe
3. The alliance can make big cost savings
- by sharing the ground staff and operations. The way for low-cost carriers to save costs is to get the plane in and out of the gate as fast as possible.

Aircraft design
- alliance was formally announced on 6 January this year
- work has progressed to developing cooperative arrangements for passenger handling at over-lapping airports in Australia and Asia.
- The first procurement tender for engineering is in the works
- the alliance partners have started discussions with the aircraft manufacturers on appropriate aircraft design for low-cost carriers where the routes cover large distances over water.
- In the past.. Influencing aircraft design has traditionally been the domain of the full-service carriers as it’s been seen as a valuable way to drive their product proposition.
- Now.. low-cost carriers are getting in on the act."
Buchanan: "If you can influence the air-craft design you can: "
- "make quite an impact on the economics of the business"
- "Once the design is set it drives a lot of the constraints in the business"
- "including the way you operate your turnaround times and passenger density on an aircraft"
- "including fuel efficiency and engineering requirements if a whole raft of things is set”

Considerations (key factor)
- Jetstar and AirAsia already run the same aircraft type
and while this was a key factor in the moves towards an alliance

Other considerations
Jetstar’s CEO "it certainly wasn’t the only consideration. We looked at every other carrier in the region."
AirAsia gets close to Jetstar in terms of:
- growth rate,
- scale,
- size,
- business model profitability,
- very similar structure in terms of the specifications of both businesses,
- very similar business models,
- very similar culturally

Culture is critical
For Buchanan, culture is critical.
- “If you don’t have a culture focused on driving costs out and airfares down as well as looking for growth,"
- it’s very hard to get alignment on joint projects, because you just come at it from such different perspectives."
- When you look at alliances involving full-service carriers they are focused on revenue opportunities."
- We looked at those opportunities but they introduce complexity into the business and that adds costs.

Focus - taking out costs
Buchanan: “We thought the first low-cost carrier alliance should focus on taking out costs."
- "It should be an operational alliance where we share ideas, synergy, procurement, specifications and assets. These are low-hanging fruit, they are easy for us to go after"

Major players know each other well
- AirAsia and Jetstar share a similar heritage and the major players know each other well.
- Conor McCarthy, Ryanair’s head of operations in the 1990s, helped start Jetstar.
- He is also a shareholder and board director of AirAsia.
- AirAsia’s CEO and founder,
- the ebullient accountant turned entrepreneur Tony Fernandes, has known former Qantas CEO Geoff Dixon and current incumbent Alan Joyce for many years.
- But there’s no full equity merger in the wings; both sides says the partnership purely operational."

The Airline industry is complex
in terms of:
- "cross-border ownership laws"
- "Asia’s not at a North American or European stage in terms of a common single market"
- “Rather than waiting for governments and other parties to create a market environment that would allow that,"
=>"we just want to get on and seek the opportunities that are accessible at the moment."

原帖由 orioleの马甲 于 2010-10-11 19:04 发表

作者: simonhuang 时间: 2010-10-12 08:53
CPA online 里已经有case 了，如果，还没有收到case 的童鞋们可以去download。那位斑主顶置个cpa 117的讨论帖吧！

作者: seung 时间: 2010-10-12 11:07
請問各位有沒有前輩的note，可以給參考一下? seung@mail.com

作者: clifford 时间: 2010-10-12 13:06

原帖由 yantony 于 2010-10-11 20:46 发表
Questions for case 1
1. Primary purpose of this strategic alliance
2. Would this alliance would improve Jetstar' competitive position
3. Using Ansoff' product/market matrix, classify the alliance into ...

看第一遍的时候，我也就觉得是这些角度，主要是围绕strategic alliance 这个option 做文章

另一个角度，觉得可能是culture issue，特别是implementation的时候。

SWOT和TEMPLES,感觉可能性不大，可分析的信息太少，不过有可能在选择题中考

作者: clifford 时间: 2010-10-12 13:18
chocolate case,growth and profitability给的点比较少

重点是本身biz strategy 给的太多信息，有goals ,values，5Q approach考的应该是比较多了，分析 strategic capabilities.不是很肯定 stakeholders analysis.

然后又给出了很多的development options（pre-seen information 到此就结束了）,应该是用Ansoff development matrix,new product and market options evaluation ,portfolio considerations,Rumelt's evaluation criteria

至于没有给出的信息，估计是和 module 6 有关，

作者: lcx 时间: 2010-10-12 14:42
I'm thinking the exam may question about how Virgin Blue's strategy change when the 2 low-cost airlines merge.

What do you guy's think?

作者: 玺熹 时间: 2010-10-12 15:56

原帖由 jennyhao 于 2010-10-12 02:19 发表

16道选择题都是关于pre-seen case的。

绿色的资料有提到。

书上说的是based on the pre-seen case and on the module materials.
而且说了会明确标出与case有关的选择题

作者: 玺熹 时间: 2010-10-12 17:15
写了点关于porter's five force model, 希望大家能帮忙补充一下
Porter’s Model
1. Potential New Entrants
a. Foreign Carriers enter into Australian Market
b. Regional Carrier Start Up. E.g Virgin Blue

2. Bargainning Power of Suppliers
a. Aircraft Manufacturers
b. Fuel Companies
c. Airports

3. Bargainning Power of Buyers
a. Travel Agents
b. Business / Frenquent Travelers

4. Substitute Services
a. Full service airlines
b. Alternate Travel services, Trains,
c. Indirect Substitute: Private Cars, video/phone conferencing

5. Industry Rivalry
a. Domestic: Qantas, Virgin Blue
b. International: singapore airline, Cathy Pacific

作者: seung 时间: 2010-10-12 18:10
我想這該和課文中的 Fig 2.15 Eight forces for the global airline industry差不太遠

原帖由玺熹于 2010-10-12 18:15 发表
写了点关于porter's five force model, 希望大家能帮忙补充一下
Porter’s Model
1. Potential New Entrants
a. Foreign Carriers enter into Australian Market
b. Regional Carrier Start Up. E.g Virgin Blue

2. ...

作者: lyre605 时间: 2010-10-12 21:42
我看了一下,考试的说明,似乎在additional info的上面分数不多,只有十二分而已.主要还是考已有的信息.那多的信息是不是关于case A 的呢，因为现在好像case A 内容比较少。

作者: 面纱 时间: 2010-10-12 22:00
标题: 回复 63# 的帖子
我觉得addtional info是关于industry growth and profitability的，因为两个现有的cases都没怎么给出信息，而model 2又是必考的。。。。

[ 本帖最后由面纱于 2010-10-12 23:21 编辑 ]

作者: orioleの马甲 时间: 2010-10-12 22:07
书上也有在各章节提到航空和巧克力行业的部分背景资料，我觉得分析case 需要用到这些信息而不光光是Case里面的内容是不是这样

作者: clifford 时间: 2010-10-12 22:15

原帖由 orioleの马甲 于 2010-10-12 23:07 发表
书上也有在各章节提到航空和巧克力行业的部分背景资料，我觉得分析case 需要用到这些信息而不光光是Case里面的内容是不是这样

应该是这样，不紧要看pre-seen case，还要看书本，更要看chassur这个case 准备答案，看来真要花很多时间

作者: orioleの马甲 时间: 2010-10-12 22:21

作者: aggiekobe 时间: 2010-10-12 22:25
标题: 回复 64# 的帖子
我倒觉得可能性不大。
分析growth和profitability需要大量数据和计算。如果偏重这方面，感觉更像是计算而非分析。我觉得二三章更可能在选择题中出现。
觉得重点可能在四五六。

作者: sheiyan 时间: 2010-10-12 22:28
标题: 回复 39# 的帖子
没错。去年也考的 chocolate industry 的 case.请前辈们ｕｐｌｏａｄ一下你们宝贵的资源！

作者: clifford 时间: 2010-10-12 22:36

原帖由 aggiekobe 于 2010-10-12 23:25 发表
我倒觉得可能性不大。
分析growth和profitability需要大量数据和计算。如果偏重这方面，感觉更像是计算而非分析。我觉得二三章更可能在选择题中出现。
觉得重点可能在四五六。 ...

同意，个人觉得extended information 应该是SI 选择了一个strategy，但是在implementation中会出现很多的问题，然后考怎样根据Module 6 解决这样的问题，特别是culture,system,teams等问题。

作者: seung 时间: 2010-10-12 22:37
但General guidelines state that in bold text "Your responses to the written response question should be based on the facts given in each case scenario and the extended case study." 實在不知道界線在那裡....

原帖由 clifford 于 2010-10-12 23:15 发表

应该是这样，不紧要看pre-seen case，还要看书本，更要看chassur这个case 准备答案，看来真要花很多时间

作者: aggiekobe 时间: 2010-10-12 22:55

原帖由 clifford 于 2010-10-12 23:36 发表

同意，个人觉得extended information 应该是SI 选择了一个strategy，但是在implementation中会出现很多的问题，然后考怎样根据Module 6 解决这样的问题，特别是culture,system,teams等问题。 ...

嗯。同意。觉得latest developments中，不管哪一个拿出来都有发挥余地。

作者: yantony 时间: 2010-10-13 08:02
我觉得SI没有想其他cases那样列出几个主要的competitors，到时候new info 会加进这些信息，SWOT分析各个key competitors，毕竟 M3 占了20%

作者: huyou 时间: 2010-10-13 11:25

原帖由 yantony 于 2010-10-13 09:02 发表
我觉得SI没有想其他cases那样列出几个主要的competitors，到时候new info 会加进这些信息，SWOT分析各个key competitors，毕竟 M3 占了20%

不同意
new info才半page，分析competitors很耗时间
个人认为，new info不会给competitors

作者: bt123123 时间: 2010-10-13 11:33
exam is nearly the same....so it is worth for you to spend time on the case study preparation

作者: tracychen_2000 时间: 2010-10-13 20:28
原先报的是BOX HILL 考场，收到信一看才知报BOX HILL 都被安排到CAULFIELD 。于是立刻发传真改成了MELBOURNE ，今天发邮件确认情况，却被告知报MELBOURNE 的具体地点是在501 Barkly Street Footscray Vic 3011，太崩溃了！！！！！是考生不够多吗？

作者: Caroline_Candy 时间: 2010-10-13 21:00
标题: 回复 76# 的帖子
同崩溃，同崩溃，我现在还不知道到底是在Footscray 还是在Caufield考呢

作者: zyddx 时间: 2010-10-13 23:07
标题: 回复 76# 的帖子
me too. caufield

作者: qiyn 时间: 2010-10-13 23:09
一个想在footscray 考试，却被分在city考场的人飘过

作者: CDONG 时间: 2010-10-13 23:26
标题: 请问LZ能不能给我也发份上学期的NOTES
请问LZ能不能给我也发份上学期的NOTES啊？ dongyihan@hotmail.com, thanks

作者: panj 时间: 2010-10-14 08:57
在分析chocolate的remote environment factor时候，分large chocolate manufature和specialised chocolate-maker吗？还是只要分析specialised chocolate-maker? 谢谢

作者: 无限旅程 时间: 2010-10-14 09:36
标题: 回复 81# 的帖子
只要分析整个CHOCOLATE-MAKING INDUSTRY就可以了吧，如果分两部分分析，CASE里也没有给出太多可以细分的REMOTE ENVIRONMENT FACTOR。

作者: huyou 时间: 2010-10-14 09:38
我也在footscray考，郁闷死了

作者: sunnyocean 时间: 2010-10-14 09:42
在后面分析competitors，是不是也是把large manufacturers and specialised chocolate makers都做为竞争对手来分析，总觉得SI case给的信息太少。

作者: huyou 时间: 2010-10-14 09:44
competitors得信息太少了，没法像书本上那样一个个分析

作者: cygrace 时间: 2010-10-14 10:23
这门已经崩溃过了.

楼主, 考完再去庆祝一下??

作者: hongyan1203 时间: 2010-10-14 10:49
请问楼主能不能把Notes也发给我一份阿? hongyan1203@hotmail.com ,!!

作者: huyou 时间: 2010-10-14 12:10

原帖由 cygrace 于 2010-10-14 11:23 发表
这门已经崩溃过了.

楼主, 考完再去庆祝一下??

这学期的，比你们那年卖酒的，难

作者: 小闹宝 时间: 2010-10-14 12:22
我老公那年是卖酒的，他说，只要把ＣＨＩＣＫＥＮ那个ＣＡＳＥ看一遍，然后按照上面的题目格式把这次的ＣＨＯＣ　ＣＡＳＥ做一遍就好了，他说大家都讨论好，做一遍后肯定过的。我们大家都先做一遍，然后把自己做的ＮＯＴＥＳ都发上来对一对好了。

作者: 莎莎 时间: 2010-10-14 12:23
巧克力case？我怎么印象中我考的那个也是巧克力case啊！

其实这门课，只要把发下来的case根据study guide最后一个Module的case做一次就差不多了，考的时候就抄吧

作者: 莎莎 时间: 2010-10-14 12:24
建议大家分工协作，一人写一个部分，我们那时候就是这样，集思广益就没问题了

考试的时候注意抄的速度

作者: 无限旅程 时间: 2010-10-14 12:31
我看过09年巧克力的CASE，信息量比我们现在这次大多了，就一个CASE就有22页，现在我们2个CASE才14页。要根据CHICKEN的问题做下来，感觉资料不足啊。

作者: CDONG 时间: 2010-10-14 12:33
标题: could you please send me a copy of 2009 case? Thanks

原帖由 无限旅程 于 2010-10-14 13:31 发表
我看过09年巧克力的CASE，信息量比我们现在这次大多了，就一个CASE就有22页，现在我们2个CASE才14页。要根据CHICKEN的问题做下来，感觉资料不足啊。

could you please send me a copy of 2009 case and notes if you still have them with you? Thanks.

dongyihan@hotmail.com

作者: ted007 时间: 2010-10-14 12:35
mark 一下～～～今天開始看case
回頭join 大隊～～

作者: 无限旅程 时间: 2010-10-14 12:39
标题: 回复 93# 的帖子
HARD COPY的，发不了。

作者: hillhill 时间: 2010-10-14 12:44

原帖由 无限旅程 于 2010-10-14 13:31 发表
我看过09年巧克力的CASE，信息量比我们现在这次大多了，就一个CASE就有22页，现在我们2个CASE才14页。要根据CHICKEN的问题做下来，感觉资料不足啊。

我也有这个感觉。难道不考那么难了？

好像那个TEMPLES，根本没什么资料可以套上去的

作者: seung 时间: 2010-10-14 12:48
似乎考試模式的確和以往的不一樣, 以我所知 bottle water case 也超過20頁。

原帖由 无限旅程 于 2010-10-14 13:31 发表
我看过09年巧克力的CASE，信息量比我们现在这次大多了，就一个CASE就有22页，现在我们2个CASE才14页。要根据CHICKEN的问题做下来，感觉资料不足啊。

作者: hongyan1203 时间: 2010-10-14 12:54
标题: 回复 91# 的帖子

作者: 无限旅程 时间: 2010-10-14 12:54
标题: 回复 96# 的帖子
可STUDY GUIDE里从MODULE 2 开始就有有关CHOCOLATE INDUSTRY的SUMMARY内容，是不是这些资料我们也可以用在CASE的分析里呢？

作者: hillhill 时间: 2010-10-14 12:59

原帖由 无限旅程 于 2010-10-14 13:54 发表
可STUDY GUIDE里从MODULE 2 开始就有有关CHOCOLATE INDUSTRY的SUMMARY内容，是不是这些资料我们也可以用在CASE的分析里呢？

我也很困惑，到底是否应该运用书上的背景资料。感觉应该不用的，但是不用就没东西了？？？？

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